Brian Lytle is the founder of Limitless CBD, a hemp-CBD manufacturer and CBD supply company. He is a health and wellness enthusiast, a personal trainer and a fitness coach.
Prior to entering the CBD space, he had a personal training company, Wow Fitness where he worked as a personal trainer and fitness coach helping men and women get healthy.
When he saw the results his client and grandmother got from taking CBD, he became an advocate. He started learning more about CBD and eventually started his own distribution business.
Join us in this episode as Brian shares how his company evolved from distribution to manufacturing, the core challenges of managing the business and the things that he wishes he could have changed given the chance.
He also shares how he’s managing his time for the business and his family while staying healthy. Stay tuned!
If you always have the mindset of doing one more, you’re going to able to sprint closer and have more endurance. -Brian Lytle
Some Topics We Discussed Include
[2:33] – Brian’s background and introduction to CBD
[7:47] – How he started doing business
[9:01] – The evolution from distribution to manufacturing
[10:52] – Helping vape companies either grow or get into the CBD industry
[14:12] – Key challenges of managing the business
[20:02] – Things he wishes he could have changed in his company
[23:15] – His vision for the company in the next three years
[26:44] – Juggling business and family time
[33:23] – Some key pieces of advice to entrepreneurs wanting to enter the cannabis space
[34:59] – Where to find them
People Mentioned / Resources
Connect with Brian Lytle
Connect with Sonia Gomez
Sonia Gomez: What’s up guys? I’m Sonia Gomez coming to you from Denver, Colorado. This is another badass rockstar episode of The Hemp Revolution and today we are diving into yet another story from a magnificent CBD entrepreneur. I am so excited.
I absolutely love this. I love your guys’ feedback and reviews on all the podcasts. Make sure that you don’t miss the boat. Leave us a review and let us know what you think about today’s interview because our guest today is Mr. Brian Lytle who is a health and wellness enthusiast personal trainer, fitness coach, you can tell he’s damn fly from looking at him on this video.
He’s also the husband and father of two boys and a beautiful wife Brian is the co-founder of Limitless CBD, a hemp CBD manufacturer and CBD supply company. Before CBD came around, Brian was helping men and women get healthy and had a really successful personal training company with Wow Fitness where he worked as a personal trainer and fitness coach.
But since he has helped hundreds of people get healthy, get in shape and use CBD products to transform the way that they feel and function on a daily basis. Welcome our changemaker, Mr. Brian Lytle. Hey Brian, how’s it going?
Brian Lytle: Oh, living the dream. Living this dream for me having me on.
Sonia Gomez: Loving this dream. Tell me, tell me. I said a little bit about your background but intros never do the story justice. Talk to me a little bit about who you are where you’re from what you were up to before CBD bit you.
Brian’s Background and Introduction to CBD
Brian Lytle: So, beforehand, maybe my passion and what I was doing was helping people get in shape get healthy. I had a personal training company Wow Fitness where I coached one on one with people that were trying to get in shape. My clients were health enthusiasts, people that weren’t that were just trying to get healthy. And it ranged I trained everyone from the CEO that was working for my life to just your average girl that wanted to Yeah, have her but how about a little bit more? So–
Sonia Gomez: The ones that wanted to tighten
Brian Lytle: Yeah, yeah, you know it. So my background is really in sales and fitness. So I was able to scale a company that I have right now CBD because one I had a passion for the health, health and wellness and helping people get the get in shape but also, I was able to scale it because of 1) right timing for 2) my background in sales and marketing.
Overall my experience comes from helping people get in shape and get healthy which allowed me to understand that CBD and what it does, and why it works so well.
Overall my experience comes from helping people get in shape and get healthy which allowed me to understand that CBD and what it does, and why it works so well. - Brian Lytle Click To Tweet
Sonia Gomez: Nice. Love it. So was there a specific incident or like aha moment that shifted your interest from specifically health and wellness and moved it into a more specialized niche that included CBD.
Brian Lytle: Yes. So what the catalyst to all this was what I saw CBD do in people’s lives. So to give an example, when I first learned about CBD was from a colleague of mine that said, Hey, try this out. Right? It’s good for you. That was the extent of it, right? We didn’t know anything about it. I was told that it was good for me.
So I sent the product. I did a little research on what it was. And then I found that CBD and does all these things, right? I’m like, there’s no freaking way that CBD can do all these things. It’s impossible. Right? This is snake oil. This is just all marketing. So I started to do a little bit more research to try understand why it did what it did.
From there, I found out that it was a good anti-inflammatory. And I had some clients that suffering from what’s called Leaky Gut Syndrome, which is essentially just inflammation of the gut. And then I gave it to him for about–
Sonia Gomez: What ass in middle earth would call out– would call blow out boulevard. It’s when you got the backup. And it’s allowed situation like that. You leave the room. That’s what that means.
Brian Lytle: I like that. I gotta remember that one.
Sonia Gomez: Blow out boulevard.
Brian Lytle: I like it. So my clients had blow out boulevard and started helping them, reduce their gut’s problems, their guts, the inflammation started going down after about a month. I’m like, where [inaudible] there must be something to this, right. I learned that after I saw what it did it really made me want to tell more people about it.
Because before, I thought that was cool product. But afterwards, I had this condition, I had to be evangelical about it. So from there and I started to tell friends and family about it, right. And then they thought it was just a bunch of snake oil too, right? They didn’t believe me.
But then I really had to convince my grandmother, which is part of the baby boomer generation and looks at anything as cannabis-related as bad, right? It’s that wacky tobacky and it’s just going to give me a high.
Sonia Gomez: Devil’s lettuce?
Brian Lytle: The devil’s lettuce. Yeah. So I was able to convince her to start using it. And it actually started helping her out tremendously. Shed aches and pains. And for years and years, and she started using it. And within a week, she started feeling relief. And all I said was, I told you so from there. I got mentioned, I became very evangelical about CBD in everything that it can do for our health.
Sonia Gomez: No worries. Look, I got four kids I got a nosy ass husband, they’re always kind of like they’re like you can’t see them right here because of how I have my computer position but they’re on a break right now. And every once in a while somebody pops in and they’re like– the silent scream.
How He Started Doing Business
Brian Lytle: From there, like I said it became an evangelical about I want to tell everybody and their mom about it. So, we started researching a couple of different companies to distribute. One was the original one that I tried and gave people which was called Golden Leaf CBD. And I started distributing this product. Then I learned more about other products, different types of consumption, what they can be used for.
And I just, I literally, it says at the time, as you knows, as well as I do, you cannot market this product online. You couldn’t do the traditional routes, Facebook, Instagram, you just could not do it because they will not allow it unless you’re being very creative with the marketing so everything was just pounding the pavement talking to stores, calling stores, reached out to my current network and started to sell to a lot of these shops and shops.
So I started off selling it in Ohio from Ohio I expanded to other states from PA, California, Massachusetts by a little foothold in almost every state that it allowed. See that actually allows to be at the time as you know states the laws are changing which allow me to get into even more states started off just with Ohio and it just expanding network with different not only different products but different brands, different states.
Sonia Gomez: Nice I love it. So are you primarily then in your business model is to be a distributor from and representative for multiple brands and then you go out and create their relationships with the retailer distribution centres and are their main provider.
The Evolution from Distribution to Manufacturing
Brian Lytle: That’s how it originated. So there was an evolution, from a distributor, and then I made some partnerships along the way that allowed me to get into manufacturing. And the reason I got into manufacturing is because some of the products that I was distributing, I learned that they weren’t being most above board and ethical, because at the time, I didn’t know much about test results, and I thought, if it has, if it says 500 milligrammes of CBD, it’s going to have 500 milligrammes CBD in it, well, that’s not always the case.
And as I learned that it made me and compelled me to want to create my own brand and help people make products that were actual, the head when it said in it, you know, even if it just having a good product, so I learned about the manufacturing through some of my partnerships. I had actually a facility in Utah where we started manufacturing out of I had a partnership out there with a well known CBD manufacturer. I won’t disclose their names right now, but they’re very well known in our industry.
From there, we just didn’t see eye to eye. So I brought the operation to Ohio partner up with a longtime customer of mine actually was one of my first customers almost starting in the CBD industry. And we created a brand called Limitless. And we offer– our primary business right now is private label and white label manufacturing. So I started to consult with companies to help them create a brand. And by doing that I help them find out who they’re trying to market to products that would be best for that market and how to be successful in selling to that market.
So white label private label manufacturing over about over 100 different products still distribution of a couple of different brands. It’s not the main primary business but we still do offer that and then our own brand limitless CBD. So everything’s in evolution, right.
Helping Vape Companies Either Grow or Get into the CBD Industry
So right now the primary focus is more on consulting companies. So right now, there’s a lot of tribulation in the vape industry. So there’s a lot of big companies that don’t know what to do moving forward, they’re scared of what could happen. So, we have a lot of vape companies, larger manufacturers that are looking to get into the CBD industry and–
Sonia Gomez: They want to diversify their product offerings.
Brian Lytle: Exactly. So like to utilize their current network, their distribution network, sell CBD to that market. So right now the primary focus, the 80% of my focus is on helping CBD companies either grow or get into the industry.
Sonia Gomez: Nice. Love that. Okay, so talk to me a little bit about your results. I’m really interested in hearing about this all the time because different people are experiencing different results are up against different challenges. There are some sort of umbrella challenges that prevent a lot of the growth and the CBD space for mom and pop type shops and even big-name businesses are Are struggled with the same thing.
The three keys are the four main things that we see businesses challenged with is marketing and advertising, merchant processing, distribution and then stabilizing their supply chain. So for you guys, you just mentioned that your area that you’re really specializing in as white labelling products for folks and then consulting them on how to be successful and navigate their way through that.
How many clients are you serving right now? And where like, would you consider yourself a medium-sized business? What kind of revenue Have you guys done? And how long have you guys been in business?
Brian Lytle: So Limitless has been in business for only a year and a half.
Sonia Gomez: Okay, cool.
Brian Lytle: Before that, the distribution part which was 360 Distribution, I started about four years ago. Ish, give her give or take depends on when you say actually started doing it full time. So it was just like everything was evolution.
Sonia Gomez: Yeah, totally.
Brian Lytle: For as clients go, we service depends on which part of the business we’re talking about is distribution probably have about 500 stores that we distribute to, if is white label, private label, a couple hundred currently talking about just consulting right now consulting is it’s a small amount they might be 25 different companies that were actually consulting with, that I was helping with right now. And that’s going to grow because that’s my primary focus for the next year or so. Next five years really.
Sonia Gomez: nice. I love that is that the aspect and I asked entrepreneurs this all the time because, like you keep saying it, you know, the way that business grows is an evolution and we generally fit the needs or requests of the demographic that we’re serving. And that’s we get into this creative space. And we’re like, how do we create the solutions that can help us generate more cash flow in our existing industry or existing business model, and it’s an inevitable progression to go from distributing someone else’s products to wanting your own product to now white labelling somebody else’s products and then coaching and consulting them on how to do it themselves.
So you’re following the typical path of an entrepreneur and definitely going where the cash is, where would you guys say, are some of the key challenges that you’re experiencing right now as a mid-sized company?
Key Challenges of Managing the Business
Brian Lytle: So, the biggest challenge right now is the will the original always supply, right? Is it was finding the right farmers partner with the right processors to get the product from, that was the biggest challenge initially, now it’s the ability to keep everything organized. It sounds really simple. But when growing, it’s putting systems in place to where we’re setting for example, with the inventory. We’re setting pars where because we have so many reorders, so many people ordering, new clients, old clients ordering, that if we set up hard to get down to 500 units, well, that can change next week because of the demand of it.
Finding the right farmers partner with the right processors to get the product from, that was the biggest challenge initially, now it's the ability to keep everything organized. - Brian Lytle Click To Tweet
So he’s trying to find out the happy medium, we’re able to have quick turnaround times. But the biggest challenge right now has been with inventory, keeping the correct amount inventory and cash flow aligned, then also being able to just ensure that people are getting their products in a timely fashion. So part of the what we do with white label private label, there’s more than just supplying them with products right. So we are helping them with their label, printing the labels label design. So we essentially help them create a brand, right?
So and this creates challenges too because we have in house designers that it can only handle so much work at a time. We should charge more than we really do, especially from the time it takes up so you have a person that’s helping them create a brand essentially, and trying to convey the timeline to a customer, a client that wants this very ambitious wants to get started yesterday, that is going to take a little while for us to create this for you. And for us to not necessarily create a product but create the brand for you.
So it’s just juggling inventory, and in the times for customers and making sure that we’re able to give them the products that they want when they need it with an appropriate timeline.
Sonia Gomez: Yes, you know what, I totally get it. And I love the transparency because we don’t really talk– so many companies are concerned about positioning themselves to have it all figured out. But the thing that attracts most clients, I think that the thing that attracts most clients is knowing that they’re working with real people and real people who can properly represent the bottlenecks in the business but also, you know, manage expectations in a way that allows them to create success in a timely fashion. So I love that you’re talking about, you know, what are the bottlenecks in your own business?
Because for those of you guys who are listening, you have to recognize that in a self-governing industry, we are the ones who are writing the rules and designing the pathway that we’re going down right now. We’re having to innovate and create and, you know, just completely transformed the way that we would normally do business because the rules do not apply to us, in a sense. And so we have to create them as we go along.
How do you lay out the systems that allow you to build a successful team that put the pillars underneath you that create a solid foundation for you to grow upon, and I’ve seen so many companies grow and scale so quickly that those systems don’t get put in place at the right time. And then they completely implode and then they have to rebuild and do it all over again.
So if you know one of the things that we– because we’re doing something similar, we’re one of the only companies– We’re one of the only communities that has been able to successfully advertise for the last three and a half years, we’ve built a massive audience of over a million people cannabis and hemp consumers. Obviously there’s, you know, 10% here who want to invest and 10% here who want to do business and there’s in a million people, there are all the microcosms represented, right.
But we’ve impacted over 50 million around the world and just the last 24 months and continue to reach hundreds, if not millions of hundreds of thousands, if not millions of people at a time with our content. And we built this really great internal ecosystem, and it’s just been a husband and wife team. So that’s one of our growing pains as well as like, what, who do we need to do, what task when, and how so that our ultimate vision of the why and our passion and purpose get realized? Right.
So we’re starting to work with businesses inside of our own consulting and inside of our agency to help them overcome the challenges with online advertising, attracting more of the ideal customers that they want to be working with helping them to put the proper systems and ordinances in place in their own organization so that they themselves can grow and scale.
And what we’re recognizing is if we come in as a support system because anybody in the CBD space, we can say that we’re competition, right? Jack Daniels is competition with another black, you know, with another liquor and tequila– there’s Patron and Jose Cuervo. And everybody’s in competition if they’re in the same industry, but I really look at it as an opportunity for collaborative efforts.
How can we work together as an industry to raise the bar of professionalism to set the standard in which we operate and then help support one another, building the kinds of businesses that we want to do business with at the end of the day like that’s how we have to approach this before big business big farmer come in and completely, take us over.
So we talked to me a little bit about, like, if you could wave your magic wand right now, what would you fix first in your company? And then I have a follow-up question to that.
Brian Lytle: So, a magic wand it would be– You mentioned about scaling and outsourcing. Right bill to– I would, I would have all the perfect employees, the perfect people and the position that helps them in does they can do the best is because that’s been the hardest challenge is finding the right people to help me scale by myself with the right people and want to want to hire somebody for internally, it went to outsourced tool, another company,
Sonia Gomez: right? Yeah. That’s a huge differentiator is like what do you bring in house versus what kind of Win-Win partnerships do you create, like, what kind of collaborative opportunities do you generate and partnerships do you create alignment with so that you don’t have to be everything to everyone but your network and represent a solution for each one of the facets. And that’s such a key thing to consider while you’re in these stages of growth is what do I need a partner for somebody who’s like equally yoked and is ready to take this thing to the next level versus an employee for and being an employee is not a lowly position. Like, if you look at playboy, for instance, Hugh Hefner was this creative, eccentric sort of forward thinker, that without his assistant, Bobby, who ultimately ended up committing suicide because of a crazy drug charge, anyways, without her working at his side for 1215 years and really being a friend to the business and to the business owner and in support of the growth of the organization like she really took off the grunt of the work. The grunt work is always the thing to go.
Brian Lytle: yes. And people don’t realize the key position that I could not do without would be an admin assistant. It’s not a position that gets advertised as glorious by any means but it’s the one thing that keeps the business going and keeps everything moving forward, keeps you organized. Because without an organized business, you’re gonna have a failing business.
Sonia Gomez: Hell yeah totally get it. Kudos to all of the executive assistants out there. We love you. You know, the real trick at this phase of growth that I’m recognizing is then the power question that I like I have it posted on my wall is how do I remain in a visionary position? How do as a business owner How do I continue to share my potency and my power and my passion but remain in a visionary position in my business?
It’s the difference between working on your business and working in your business and as a founder You have to really maintain your foothold as a visionary and working on your business so that there’s a trajectory of where we’re growing. Otherwise, we get stagnant. And that was, you know, that ultimately creates a failure. So for you, what is the vision that you have for your company? Where do you want to see it in three years?
His Vision for the Company in the Next Three Years
Brian Lytle: Like what? In which way?
Sonia Gomez: And always like, if you again, back to the magic wand, I’m all about magical fairy princesses. So if you could– What are you working for every day right now? What’s your vision for your company in three years, you want to see this kind of social change, you want to see these kinds of revenues in your company and you want to have this kind of team? What does that look like for you?
Brian Lytle: So I’ll kind of being less hands-on in Limitless, the manufacturing part of it and working with businesses in the consulting world. So yeah, one thing that you mentioned is that with a company think nor fair computer scale, it should focus on what is best at, right? So if you focus on your 5% 10% of what you’re best at, and then you can potentially find somebody else that you can outsource something to that’s also good at that five or 10%. And then you find somebody else that’s good at that five or 10%.
If these other big players are going to be getting involved in the CBD industry and if we're not helping companies grow and do things right at this current moment, they're going to take over and they're going to dominate. - Brian Lytle Click To Tweet
You everyone’s doing what they’re best at. That’s when the company runs efficiently and effectively. So what I’m focusing on is the, my five or 10% that I’m best at, which is the consulting and helping people getting involved in a CBD industry. Because one thing again, go back to your when your points that you made, if these other big players are going to be getting involved in the CBD industry and if we’re not helping companies grow and do things right at this current moment, they’re going to take over and they’re going to dominate.
So my goal right now is the consulting helping companies get started in doing it right. As far as monetary goals, monetary goals for Limitless are 50 million, my goals– that in about five years, by far as the consulting, consulting is going to be a little bit on the lower end of 5 million in five years.
Sonia Gomez: But that’s okay. Because it seems like that’s the piece of your business that you love the most. And, like passion versus profit for me, like it feels so much better for me to be doing the things that I’m most passionate about, even if I’m making less money because it helps me fulfil a purpose, you know, and so I don’t always measure success monetarily. For me, it’s about am I waking up every day excited to do what I’m doing? am I bringing the value that I know that I have? Am I making the difference I know I can make and how is that reflecting in the people and environment than I met? Right?
So I mean, everybody’s got to eat but trust like you can make you can make an incredible difference and, you know, have an exponential business by serving a local community. And making a little less money but making a massive impact. So for me like monetary achievements are not necessarily the highest of the high. For me, it’s all about how are we aligning the mission, the movement, our passion and our purpose and turning that into profit.
Brian Lytle: Because there’s a million things that we can do to make money, right? Yeah, I can make money doing essentially anything, where it’s gonna make me feel fulfilled. No, I said, that’s gonna make me feel fulfilled. And I’ll be able to contribute now. But that being said, the thing that I’m able to feel fulfilled with is going to allow me to make more money because I feel really good about doing it. So that’s another way to look at it too. Because I enjoy it.
Sonia Gomez: Yeah, totally. I completely agree. So you are papapreneur. Talk to me a little bit about juggling the little what– First of all, how old are your kids? How many do you have? How long have you been married?
Juggling Business and Family Time
Brian Lytle: I’ve been married for five years Don’t tell her I said
Sonia Gomez: Don’t fuck this up.
Brian Lytle: Yeah, five years been married five years. I have two kids, a boy, two boys, three-year-old and a six-month-old. Oh, yeah, they are amazing. They’ve changed my life only for the better. As far as juggling it, it’s challenging. before I had them I would have said there’s no way I could have been an entrepreneur and raise the family and spent the time and dedication it takes to cultivate and grow a family. But we all make things work, right? We figure out, we are creatures of adaptation for sure. And you do what you got to do to be successful in every area they want to.
So the way my schedule has changed is sometimes I get up earlier. Sometimes I stay up later, as long as I get five or six hours of sleep every night. That’s all I need. However, whatever takes in between that time to spend, I dedicate two hours of my day, every single day to my kids and my wife, I block out the hours of six to eight, every single day. Besides that, I’m working. I’m networking, I’m just doing my thing you know? So my schedule, let me give you an idea.
Every day I have a routine I wake up, I get up, I listened to a podcast I read. I then shoot all my emails from there and especially in a little bit of time with my kids, maybe be right before they go to the babysitters or sometimes like on certain days, they’re home, some time with them before they were. babysitter comes here. After that I workout. I have you have to exercise when being an entrepreneur if you do not. The stress could kill you. I equate exercise and success. It’s one of they go they go hand in hand.
After I work out. I then have a good Healthy shake, protein shake. From there, I typically have, I always have a 9 am meeting every single day. So I have that scheduled meeting no matter who it is. It could be the same one, it can be a meeting with the team, make sure they’re on the right track, get any kind of questions answered. Or if that meeting to get changed for another day, or in our time, I’d make sure that but every day I have a 9 am with someone to accomplish something.
Sonia Gomez: I can sit at the 9am meeting.
Brian Lytle: It’s just habit. I want a habit. Everything that I do, what has helped me as I think every conversation that I have, everything that I do, I think, how can I move forward, right? So what’s some progress I can make with this one conversation. I never want to leave any conversation or anything, a meeting anything, email, whatever it may be, there has to be some kind of progress to move forward with it. Next steps, the next steps in my 9 am meeting. One is a habit, but it always helps me take those next steps of progress.
Sonia Gomez: Love, I love it. I love that we’re discussing morning routines. I’m like such an advocate. I got all my stuff back. I’m a vision border, like, I’m listening to all my personal development stuff. I gotta give you a book, man, I have got to hook you up with this book. And like this whole community that I’m a part of. It’s called The Millionaire Master Plan. I just talked about this on another one of my podcasts.
I’ve been following this guy, Roger James Hamilton, who’s like this futuristic entrepreneur. And he’s taken 5000 years of the teaching like Eastern philosophy and paired it with modern-day business and quite literally in the last like five years has grown this business to over $50 million. He’s diversified with like real estate and education and you know, all of these different things and he runs a mentorship programme, but it’s all about how you get yourself, your team and your business in flow with the universe. How do we leverage that The power of the universe, how do we build our team? How do we attract the same people or the right people? How do we do the things that matter the most to us that feel most natural to us leveraging our unique skill sets? And you know, when do we build promote promotion plans? How do we build promotion plans? How do we set up our finances so that we’re, you know, continuously building and duplicating our wealth both personally and professionally?
I mean, this shit is sick, and I’m so into it right now. And I’m like, I’m into it all the time. And it’s a huge basis of the way that I consult people. But more importantly than that, like the significance of creating habits and you know, starting with the way that you start your day and end your day and how you create time, like everything is timing. Everything is timing. Warren Buffett became the richest man on the planet Earth, because he understood the power of time, right like when to or when not to do something how to Or how not to do something and he’d spend so much time accumulating information that will empower him to make the decision at the right time.
So, I absolutely love how you organize your day. I absolutely love how you prioritize family and kids because I’m a mompreneur I got for overachieving acted as kids. They’re not like– I sometimes I wake up on a Saturday morning and I’m like, how come these damn kids could just be some average fat ass kids who like Doritos and a fucking basket-like, I’m–
Brian Lytle: Because your mom’s not? That’s why.
Sonia Gomez: Truth. But I got these kids. They’re waking up at 6 am because they got to go to football, somebody’s got a dance recital. we got to do makeup for fucking theatre-like there is no rest for the wicked around here. And if you don’t like clearly schedule those things out the family falls to the ways that I cannot tell you how many people I have spoken to who’s number one pain point in their business is the fact that they can’t focus. They can’t focus because they got trouble at home. They can’t focus because they got trouble with their bodies and their health and well being and they’re not feeling good. And they did because they don’t make the time for it.
So such as such a significant value add I absolutely love that my follow up question to your goals was, what are some key pieces of advice that you can offer the budding entrepreneurs and the people who are already running their brands, but perhaps running themselves into the ground? What are like two or three pieces of advice or, you know, the direction that you could offer them? If they’re listening to this podcast right now?
Some Key Pieces of Advice to Entrepreneurs Wanting to Enter the Cannabis Space
Brian Lytle: I would say there is a guy I listened to called Ed Mylett, and he has a philosophy of just one more Rep. Right? So everything you do, just think of how you can do one more, right. So in your plan at everything so exercising is doing one more. If you set a goal of doing 10 reps of something, do 11. or he did three sets of something, do four sets. When it comes to entrepreneurship, if it’s a phone call, you may be set a goal to do to make 10 phone calls right to 11 phone calls. So always do one more. That’s what my one piece of advice.
Because you’re going to have people who are going to be getting into this industry, in any industry that you’re going to be in, that are going to be able to sprint fast, right? That they’re gonna get tired. But if you always have the mindset of doing one more, you’re going to able to sprint closer and have more endurance. So that would be my piece of advice.
Sonia Gomez: Boss, love it. Such a good piece of advice. Such a powerful piece of information. What was that guy’s name? Ed Mylett?
Brian Lytle: Ed Mylett, Yes.
Sonia Gomez: Yeah. Does he have a podcast?
Brian Lytle: Yeah, yeah.
Sonia Gomez: Okay, awesome. And if people are interested in working with you or finding out more about your company where can they find you?
Where to Find Them
Brian Lytle: Go to brianlytle spelled like little but brianlytlecbd.com. Or look me up on Instagram @BrianlytleCBD or on LinkedIn and then /Brianlytle
Sonia Gomez: Love it. And all of the links that you guys need to follow along with what Limitless CBD is doing will be posted here inside of the blog post. Make sure that you read up and check on some of the highlights from today’s interview. If you are a budding entrepreneur coming into this industry and are looking for some key resources, relationships, tools, tricks, tactics that you can use to accelerate your growth and success in this space check us out at theemeraldcircle.com if you’re an existing brand, and you’re looking for those key relationships, resources or just strategy that you can leverage to build and grow quickly to get over those hurdles, or perhaps overcome some major roadblocks that are preventing your growth, hit us up at theemeraldcircle.com.
If you are a patient looking for the best products that you can trust to deliver the results that you are looking for check us out at the medicalsecrets.com website. I’m your host, Sonia Gomez, and this is The Hemp Revolution. Brian, thanks so much for your time today. And we’ll see you guys on our next show. Thanks.
Brian Lytle: Thank you.
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