Brad Dollins is a CEO at Magu Farms, which is responsible for producing and processing quality Hemp products. He also dabbles into Microgreens.
Listen to this episode as Brad shows us how he is seriously concerned about this CBD-Hemp industry. He takes it up a notch further as radical as inventing his own equipment and the machine, so to speak, in order to come up with high-quality products, which to him is non-negotiable. Find out how he is also putting himself out into research to augment the necessary knowledge about this product that has given humankind phenomenal medical benefits, himself included.
Expect a lot of adversity, you have to be strong willed. The amount of shutdown that you’ll have left and right from things just trying to advertise and market is astoundingly frustrating. – Brad Dollins
Some Topics We Discussed Include:
[00:46] – What brought him to the Hemp industry
[03:07] – His transition from Pharma to Hemp Industry
[05:22] – What pulled him out of the Pharma industry
[08:58] – Getting into Microgreens
[11:38] – Making sure the transition to the Hemp industry is a legal one
[12:34] – Talking about Magu, the company he co-founded
[14:45] – How was it like starting in the CBD industry and how does it benefit him from using CBD products
[18:20] – Cannabis’ negative connotation and Brad’s beliefs otherwise
[20:03] – The purpose for which his company exists
[23:30]- Going into research and what drives the need for such
[26:51] – Does he self-experiment
[28:01] – Talking about his CBD products and the products used to make them
[29:26] – What are the composition of his CBD oils
[31:53] – Social proofs of the efficacy of his products
[35:35] – Exciting products to watch out for
[43:12] – Practical advice for would-be CBD-Hemp entrepreneurs
[45:12] – Where to reach him
[53:03] – Where you can find his products, local distributors and all
People Mentioned / Resources
Connect with Brad Dollins
Connect with James Brinkerhoff
James Brinkerhoff: All right! All right! Welcome back to the Hemp Revolution where you’re gonna find out all the buzz in the cannabis. My name is James Brinkerhoff, Jr. I’m going to be your host today, and today I have got a really cool guest from the East Coast. His name is Brad Dollins. He’s a CEO and founder of Magu Farms. Prior to farming, Brad was a Managing Consultant for Source Pharmaceutical Production Facilities. He grew up in the mountains of Western North Carolina and enjoys many activities the area has to offer, what a beautiful part of the country. And thank you very much, Brad. It’s nice to meet you and nice to have you on the show.
Brad Dollins: Thanks for having me here. It’s nice to meet you as well.
James Brinkerhoff: Yeah, you bet! So Brad, tell us a little bit about your journey here that brought you to the Hemp industry.
Brad Dollins:Well, it’s been sort of a long going journey for me. I’ve always had a bit of a passion for cannabis, in general. It started back when I was a teenager, by the time I got to college, I was writing research papers on it and such like that. And it was a field that I always wanted to work in and I had a few opportunities that came along the line for me to move out West to be able to work in the field. But, they weren’t high enough paying to start to justify the move across the country. So, I hadn’t really jumped into it, yet. And, after leaving the industry I was in, which was, pharmaceuticals, you know, I consulted for a few years and decided I wanted to start a business of my own, trying to figure out which one I wanted to, you know, cope and cause I have several that I want to do. And got really close to doing one of them, like, to the point where we were looking at Real Estate, et cetera, et cetera, decided to back out last minute that it wasn’t going to be viable for the area anymore. From just a business standpoint, and last minute decided to start a farm. You know, doing microgreens, microgreens are a pretty unique little niche industry. Yeah. I like the fact that they’re very healthy for people. Some of them can be up to 40 times more nutritional value than their, you know, adult counterpart. It’s getting into that really is a feeling that’s just different from other things and you know that you’re doing something that’s helping others, even if it’s only on nutritional value, such as food. From there, that allowed me to be able to get into my, I have a growing license in farming and such like that. I got my processing license actually before I even got my farming lessons. So, I started processing it. I invented my method of processing which is pretty unique. No one does what I do at the moment cause I invented a machine that is part of my process. It’s really, they’re all pretty unique.
James Brinkerhoff:Tell us a little bit about that. So, wait, let’s recap real quick. You were wanting to get into the industry. Your background is from Pharma, right?
From Pharma to Canna
Brad Dollins: I used to manage a pharmaceutical, plasma donation centers. Plasma donations are a really niche industry as well. There’s only, you know, a handful of companies, they get a really bad rep unfortunately, when they really shouldn’t, you know, and it’s because oftentimes a lot of people who do go to donate plasma or people who need money, you don’t get necessarily, like everyone, not everyone who goes there is like, it comes off as like being very presentable and oftentimes they can have some issues if they’re in a problematic area, and they get a bad rep, but they shouldn’t because, you know, as with anything, it’s a fairly good mix of crowd in terms of the donation population and stuff like that.
And for the most part, they really don’t have to talk to problems. It’s just that, that’s what people speak about. But everyone gets last one donation products. Most people don’t realize that their plasma donation products,so like albuterol inhalers is a plasma donation product. And then there’s a lot of, you know, life saving therapeutics maybe IVIg, globulins and, factor eight, you know, there’s just a whole bunch of a wide array of medicines that are made from plasma donations. So it’s a very needed industry in the first place. It’d be nice to see plasma donation centers and not have such a bad rep, but when you’re paying people for money, you know, money for their donation, and you get people who come in specifically for the money. When you get people who come in specifically for the money, then you get people who are not necessarily caring about the end product and what they’re doing on that end with it.
James Brinkerhoff: Just like the cannabis industry.
Brad Dollins: Yeah.
James Brinkerhoff: So you were in, I mean, it sounds like you’re really smart dude, and you were really already kind of in that space of wanting to help people and then kind of like the cutting edge technology in the plasma space.
Brad Dollins: Yeah.
James Brinkerhoff: What kind of pulled you towards wanting to be in the cannabis industry or what was, what kind of pulled you from the space that it sounds like there was a pretty good career you had gone from?
Brad Dollins: Well, yes, it was a pretty good career, but it was also a bit of a stressful one for me. I was, I managed 60 people at a fairly big, you know, donation center and the next step for me was to go to, and you know, like an ADQ type position, that regional manager of operations and quality. To do that, you have to travel a lot. You’ll spend up to three weeks of the month traveling and I’ve got a senior dog and my dog is my world. Like, he’s the best thing for me. So, that just was not going to be a viable option. I didn’t want to be stagnant and just as a center manager I’m not one for being stagnant with anything. I never have been and I never will be. Complacency is a death sentence, in my opinion. So, I decided to leave it and started consulting for the industry. And you know, doing some things on the side, odd things. I like being a bit unique, so like, creating things is where my big passion is. Like, ultimately in the end, the process of creation. I wanted to do something that’s just kind of different, kind of new. I was, I had a few years of, you know, downtime, so to speak, while I was doing consulting. I wasn’t doing, you know, crazy hours and working in such like that. I started tinkering and building things. I always been wanting to do such and, that timeframe, I actually developed, like, my process.
James Brinkerhoff: Yeah. Kind of a mad scientist. It sounds like.
Brad Dollins: A little bit, like, here’s one of my things, like that’s a test coil.
James Brinkerhoff: Oh, Wow!
Brad Dollins: It’s pretty big one. I can’t even run in here. I tried to run it here. I need a much bigger circuit breaker and what I have in a house, I can’t, it literally broke my, I have a variable transformer. It’s called a variac. It’s not that big of one. It’s 20 yard variac, but it popped everything. I put it on, it’ll throw it up, 2 million volts streamers.
James Brinkerhoff: Oh my gosh! So, you got them. So is that how you’re energizing your CBD products?
Brad Dollins: Not quite with the Tesla coil, but you know, it is through, the invention does involve the electricity. Yeah.
James Brinkerhoff: Oh Wow. So, okay. So, you wanted, you need more time freedom and location freedom for your dog, your family and stuff, or the things that you wanted to do and wanting to be in the cannabis industry. So you had a few job offers on the West Coast and that didn’t quite work out.
Brad Dollins: Yeah, it just, it wasn’t enough. You know, like there was, I got an offer to be a shatter hasher for a particular company out in Denver. You know, it’s pretty, pretty well known company, but, the starting pay was like 36K . What am I going to do with that? That’s in Denver. You’re scraping by 36K, and I’m not trying to scrape by like, know that, I understand that, you know, you need to get your foot in the door, so to speak. And from there you can make it whatever you want to make it. And I waited out quite heavily, but the differences was quite fast between here and there. I was making saving a bit more and cost of living was, is a fair bit less so just it wasn’t viable.
James Brinkerhoff: So, you decided to get into the Greens business.
Money-making with Microgreens
Brad Dollins: Yeah. I got into microgreens.
James Brinkerhoff: How much did it cost to get into that? Did you have to buy a farm?
Brad Dollins: No. No, I didn’t have to buy a farm. Microgreens is a really good thing for people if they want to do something that’s really low-cost startup. It depends on your area, in terms of your local municipalities and what their rules and regulations are of farming. But, for urban farming, there really isn’t a rule per se. Like you can do it theoretically in your house and oftentimes people do with microgreens. We had a small space that we were working with, but, it was a nice little dedicated space. And it doesn’t take much room. They grow very quickly depending on the species of what you’re growing. You know, there’s a whole bunch of different ones that exist.
James Brinkerhoff: So did you make money with that? Was that moneymaking?
Brad Dollins: Yeah, yeah, it makes money. The thing about microgreens that people need to factor in if they want to get into it is that you need to have customers essentially before you grow. Cause from the time that you go to actually cut them to using them, you have a shelf life of some as few as three days, might be five or six if you’re lucky. Yeah. They have a fairly quick shelf life. It’s not much bigger than a sprout, so to speak. Sprouts and such, there’s a lot of rules and regulations associated with sprouts. But, if you want to grow sprouts, because of the disease potential with the pathogens and stuff like that moist environment. So, like there’s a lot more regulation with it. There’s not that with microgreens, but never short shelf life.
Oftentimes you’ll see people that don’t cut them anymore when they’re bringing them to sell. They’ll sell it like, the growing substrate, whatever it is. But, if you have customers beforehand, you’ll do well. If you overgrow and don’t have the customer base for it, you might not, you might flop They’re expensive. You anticipate a certain price back on your return for what you’re investing into it. And, it’s another niche thing. You know, you don’t really, if you go into a grocery store and look for microgreens, you might see one or two in a small section probably around the herbs and that’ll be about all you see in a grocery store. They still haven’t really picked off yet for what they should. And it’s, it’s, we’ve put it on a backburner for us, but we are going back to it.
James Brinkerhoff: So tell me about that transition and what kind of led you to the Hemp thing?
Brad Dollins: The transition came with the approach of the farm bill looking like it was going to be passed. Prior to that, cause I do have a co-owner partner in the business. And prior to that, he was, he didn’t really see it being something that he wanted to risk, without the farm bill passing.He’s a fairly astute businessman and he doesn’t want to do anything that’s gonna potentially harm or tarnish the other things that he’s associated with. And I don’t blame him. Sure. So upon it looking like it was gonna pass, you know, we went ahead and decided to pull the trigger on it. It passed. It’s been sort of the doors have been wide open since it’s been very exciting.
What is Magu?
James Brinkerhoff: The name of the company is Magu?
Brad Dollins: Magu. Yeah. And there’s quite a different, there’s many different variations of how it’s pronounced and spelled, Magu is ancient Asian deity across many of the Asian cultures.
James Brinkerhoff: So, okay. That’s what it stands for.
Brad Dollins: Yeah. There’s that, China, Japan, Korea, I believe Thailand or Taiwan, at least those four. But many of the other ones have it as well. One spelling might be like M A K O and M A K U, M A G U, M A G O. Okay. But she’s, the deity itself has like a really cool story. Supposedly, there was a peach story. Someone gave her a Peach tree then re-gifted it to the needy lady. Needy lady ate it, she went back to check on her, you know, cause she was sick or something. And, all she found was the peach pit. She planted that it grew, peaches were sort of magical and had healing pattern.
James Brinkerhoff: Oh, cool!
Brad Dollins: Hours and properties get those to the needy in the second such. So, I really liked the aspect of, we did, we’ll have of her character in the stories and stuff that are associated with her. And she was known to have a healing cannabis elixir and she’s known as a hemp deity, in general. And our symbol is actually a symbol that’s associated with Magu.
James Brinkerhoff: Well, that’s cool man. Yeah, I love the stories. You know, a lot of, there’s so many brands popping up and yeah, it’s really cool when you talked to somebody and there’s like a real deep connection with the story behind it and it has a real meaning. And to me, I think those are the businesses that people can really connect with and that, you know, and kind of connect with that story and be like, oh, those guys are really about something. So that’s really neat, man. You know, so many of our viewers are there living in states where medical cannabis isn’t accessible to them and because of that, they’re really passionate about seeing it legalized or at least made available for medical access. So what was it like for you in the beginning, like kind of around that time where it was still a little bit sketchy or whatever? Do you use it? Do you use the CBD ?
Personal Testimony of CBD Products’ Efficacy
Brad Dollins: Oh, yeah. Yeah. I have some things that I like to have, you know, sort it out better with my own personality and such that it does help with therapy. I have ADHD, fairly bad for an adult. I’m a wiry person constantly go, go, go. I have a hard time sitting still and I talk incredibly fast and I have to think to slow that down. Yeah. So, you know, CBD products do help me with that. They help me sleep at night. Oftentimes, it’s hard for me to sleep, just in general, the brain’s kind of hard to shut off. I do take it in the nighttime to help me actually fall asleep and it helps me tremendously with that.
And you know, if I ever do have a down moment in terms of having depressive thoughts or something, it can help snap that back out. So for me, you know, if I do have a depressive, you know, string of thoughts, you know, because, you know, maybe it was just a bad day, something happened, whatever, the ebb and flow of life. I don’t like having negativity around me or on me, so to speak. So, you know, if I have some depressive thoughts that seem to be more than just a blip, then I’ll just go ahead and go to my little CBD oil. Well, I like oil in a dropper of that and five, 10 minutes later I’m back to my group on about business and it, and that’s a real benefit to a person who’s in business or is busy and has to focus on work and doesn’t have time to really dwell on things and people shouldn’t anyway, you know, dwelling on negativity is only going to do worse. So, anything that can help, snap people out of that, people would find beneficial. And I might do like, this is what I use it for personally. Obviously as a company we can’t make medical claims which I really hope that that changes someday. We’re gonna aim to set ourselves up in a way that maybe we can someday make medical claims. But, you know, laws will have to change. Trials and study, have to do that as a company.
James Brinkerhoff: Well, it’s really cool to hear like, how the hemp is helping you, like in your everyday life. And I think it’s huge for just contending. That’s pretty much what I do. And, if you don’t know anything about yeah, I heard it’s great for animals and I know my dad’s dog, when it was getting towards the end of his life, he gave him a lot of THC because he had sore hips and kind of like arthritis or whatever. And that dog lived like another year and a half and felt a lot better. So, that change, my dad was really conservative, so that changed his whole mind on the plant. But just the education, that’s pretty much what we’re all about over here is getting this education out. And we do that through telling stories like yours and a lot through video and articles, but continuing to show people that like this is helping us focus and concentrate and stay positive and stay in balance. It’s not like taking us away or making a stare at the ceiling, all that kind of stuff and there’s very fine and I tell people like, I have seven figure business and I use cannabis products every day and I’m so focused and I get so much production done, For someone, I have a small business, like very few employees, they’re like, yeah, you’re crazy James, but I continue to bring these stories out and there’s very high level of people that are using this stuff and it helps them.
Why the negative connotation about Cannabis
Brad Dollins: Well, cannabis in general has always had a very negative connotation to it from a public standpoint, at least since the thirties or so. And what’s funny is hemp is actually what really caused marijuana to become illegal in the first place. It really wasn’t marijuana. It was hemp, crushing the paper industry. They wanted to associate it with something that people would see as bad. So they named it marijuana because of the, that was an excon word for it. So, they want to associate it as with a negative connotation of Hispanic people at the time. There’s a big whole side note with that. I’ll get off the soapbox before I step up. But, personally I started using it when I was very young and for people to say that it inhibits you, I would argue, okay, as a teenager, I used it daily from the time I started pretty much when I was only 12 throughout my entire teenage years. But yet I started college full time at 16. It really doesn’t inhibit you the way that people think it does. If people want to be lazy, they’re going to be lazy regardless. You know, you can’t blame the substance for making them lazy. That’s completely a person’s own will and or lack thereof.
James Brinkerhoff: Right! So, let me ask you another question. What, what keeps you in the industry when people are, a lot of people are flooding in. I know people are dropping out every day, you know, what’s your mission in your work? Why do you do what you do? You know, the higher purpose of all this?
The Mission Possible
Brad Dollins: For us? Wow. The higher purpose actually is quite far reaching. I feel like we’re still at our, in a baby stage for us. We’re a young company in the first place. We’re still within our first year, but we’re growing rapidly for that matter. We’re doing things pretty differently and we’re going to continue to do things differently. So, uh, we are in the process of also expanding, and that expansion is far reaching. It’s not just hemp, we’re expanding in research cause we’re currently doing research as we’re growing. Our own grows as personally like all indoor. Like, if we do grow outdoor, it’ll only be in terms of, for us, for research purposes, textiles or something like that, or you know, if other people want to, you know, we’ll sell to other people, but it’s not going to be used in our own human consumption products from that. We only use indoor, I only use trim flower for our products. I don’t use biomass yet. We were solventless. And I could charge a lot more considering that, you know, it’s a lot more costly for me initially on the starting product, Hendron flower versus biomass are two completely different prices when you’re talking about, like, there’s a big difference.
James Brinkerhoff: Oh yeah. My Buddy’s got 3 million pounds ready to go in the field and you know, we’re talking 20 bucks a pound or something, you know, it’s like…
The non-negotiability of Quality
I'm super finicky about quality. Always have been, I don't like things to be sub-par.- Brad Dollins Click To Tweet
Brad Dollins: Yeah. And that’s as biomass. Whether you fill it all up. And when you’re talking like the last purchase of flower I did, you know, is over $400 pound. Yeah. And that was like good deal for that matter. Uh, you know, I was kind of happy with that price. And now what we’re gonna be doing is, it’s been tough for us to find the type of quality that I want to work with. I’m super finicky about quality. Always have been, I don’t like things to be sub-par. I’m kind of, my thought process just in general with life is that regardless of who you are, what you’re doing, it can always be done better, even if it’s so minute that it might be immeasurable, so to speak, but it can always be done better. I like to keep that thought process, especially in business. So, with quality, that’s something that really stands out and makes a difference. So we’re growing right now. I have quite a few plants, I don’t know, around a thousand plants growing indoor. And this is our first row. It’s a bit of a research facility at the moment. We’re testing several, several, several different lights to see what are gonna be best for us in our purposes. And it’s exciting to see what’s going to happen. As we go to expand, though, we’re going to be introducing some newer techniques that really aren’t being utilized yet. We’re also going to be reaching out into different research areas that are not really being done yet, either.
James Brinkerhoff: Oh, that sounds pretty exciting. What drives this research? Like what is bothering you that you need to figure out?
Brad Dollins: Oh, man, everything! I originally went to school for Medicine House, Biology pre-med for, and I wanted to be in research position. That was what I wanted to do. I try and I got into medical school, had issues getting long so I didn’t end up going to, that’s what stopped me from being a doctor. That’s what I wanted to do initially, and now I’m just old enough, I don’t really get to go back to school for medicine. I want to learn something. I can learn it really easily. You know, I can go and look it up, read about it, learning, etc. I don’t need it now, the degree at this point, though I might go back, who knows? But I doubt it’d be for medicine. Um, but there are many different issues in the world that really need to be fixed. And, we could do significantly better on so, our energy needs, our food needs, our mental health, specifically here in America. You know, everybody wants to talk about gun control, who’s talking about mental health? Yeah. Look at all these different places that have guns. They don’t have our issues. You know, we have some issues in America, so it would be really nice if we could get to a point where we’re addressing those issues from a logical standpoint and not putting foolish politics into something. You know, people are all, oh, it’s left the tribe, blah, blah, blah. Who cares about any of that? Like, what’s better for us as a whole and what’s better for people and what’s better for humanity? You know, caring about each other the way that you should. You see somebody that has mental health issues, they need help.Try to get them help if you know them.
The endocannabinoid system I think is a way that a lot of the mental health issues could be, from a personal standpoint, not a business standpoint, I think that’s how we can really start making progress towards better mental health in America. It’s very renewable, so we can access it in a large scale. You know, and it’s something that, really, would help more people than not, even if they don’t realize that, you know, there’s something slightly off within that. Um, it’s funny the way that it affects you. Like, I dunno, it’s hard to describe it. Uh, to a certain degree. There are things about yourself that you don’t really necessarily realize until you know, you have an experience with something. And then, you know, you’ll have a bit of an epiphany. Oh, I didn’t realize that I did that, or I didn’t realize that that was actually bothering me or whatever. And, my personal experience with using CBD, I did not realize that I was a bit more depressed, at times I thought I was. It was with just taking it on a random thing that it didn’t click on , that it didn’t made an instant difference. I was like…
James Brinkerhoff: Do you keep track of all this data like do you do specific kind of like trials on yourself or are you doing that kind of research where you take one that’s like maybe a placebo or something and then take that for seven days and then take the real CBD and then, do you ever try?
Does he self-experiment?
Brad Dollins: No. I haven’t kept track of that with myself as, you know, that would be. It’s, I don’t know, to a certain degree that’s not great science. It’d be very opinionated from me doing it with myself. Now, mind you, all scientists self- experiment.
James Brinkerhoff: Yeah. Well, it’s a cool, it’s a kind of a cool test if you don’t have a lot of money and a big test group. I know different formulators and different patients and clients of ours, they’ve been testing it on themselves like before they work out or after they work out and they try to, they start and they tell me they noticed the difference. Like if they’re not taking it, and it’s kind of subtle and they’ve told me that sometimes you’ve got to take it for three weeks or four weeks and the things are subtle. It’s like you stop feeling those things that you used to feel like different little pains and different just little strains and stuff. But, it kind of takes a minute for it to really like build up and be this consistent. Like you’re, it’s kinda like you’re nourishing your endocannabinoid system, then it gets to a point of balance depending on the user, how imbalanced they are.
Brad Dollins: Correct. That gets into the aspect too of like isolate, broad spectrum, full spectrum, et cetera. All of our products are full spectrum.
James Brinkerhoff: Yeah. Tell me some more about your products.
His CBD Products And The Process Used
Brad Dollins: So, currently I make oil, I use MCT, coconut-based MCTs. We are going to be expanding to have another one that’s not going to be coconut base so that people who have allergy issues will be able to use them as well. So that’s going to be one of like, the next line of products coming. But, our products are very full spectrum. But, my methods, what’s unique about it and in all honesty, it’s still in the process of like research of how exactly it’s doing it with the actual cannabinoids. The process itself will be carboxalate and infuse it into the oil. It does so in a way that keeps all of the CBD, in terms of respective percentages. But, it actually does not fall over quite all of the THC, incredibly. So, for some reason, and it actually works better for CBD than it works for THC and I don’t know why. Yeah. That’s very fascinating for me. We are going out for our USDA organic certification as well for processing and for growing.
James Brinkerhoff: Can you tell me a little bit about the process? You don’t have to give away your secrets, but how about a little bit about how are you pulling the oil from the biomass?
Brad Dollins: Let’s see what I’m trying to think of what I can say. That wouldn’t be something that I’d be giving it away cause we’re not going to patent it. I was gonna I was going to patent it. Then I thought that that would be more foolish than not. Uh, there are certain places in the world that don’t care about US patents and they will take it. And once it’s public knowledge, it’s public knowledge. So, unless I intentionally leave out something in the pattern, then it could easily be stolen by foreign places, so to speak. And they do that left and right. You know, I ended up, I’ve spoken with a patent attorney about it and a couple of other different things that, you know, I want to patent.
James Brinkerhoff: Are you just going to try to keep it under wraps?
Products Being In Its Purest Form
Brad Dollins: For now, it’s something that, and until we decide whether or not we’re going to utilize it for processing for others or if we’re going to do just you know, maybe, like the standard methods for processing for others, then you know, it’ll be kept under wraps if we start doing it for others. And like, you know, I’ll go ahead.
James Brinkerhoff: It’s got no solvents. Is that the deal? There’s no solvents? No water?
Brad Dollins: No.
James Brinkerhoff: Wow!
Brad Dollins: No, no. It’s pretty neat.
James Brinkerhoff: That’s cool man. And now I’m intrigued. I’m like, I want to know what’s going on.
Equipment Of His Own Invention
Brad Dollins: Well, I took a particular piece of equipment that is not typically used for extraction in the first place, and that’s what holds my mass. And from there I’ve modified that machine and, it’s not really a machine that’s just the piece of equipment, so to speak, modified that, made it a machine by adding a device that I made. So it’s a homemade device. From there that collective machine is what does my extraction. It’s very unique. I think it’s something that a lot of people would like to have. We are pondering as to whether or not we want to sell it.
James Brinkerhoff: Given the equipment businessman, get into the picks and shovels pieces industry. Yeah. What is, what does these products do that other products don’t do? Have you tested it against alcohol, ethanol extraction and you tried it against a super critical, what are these products known for? I mean, without, I know we can’t talk about claims, but you mainly just make an an oil, right? You’re making a pure oil.
The Social Proofs
Brad Dollins: Yeah. Yeah. I also make our Magu’s gift. The products that we make, we call it Magu’s gift as our house brand, so to speak. It’s by Magu Farm. We make a pain 300 and a repair 300, they’re both topical balls. So more towards like a relief, so to speak. People use it on after workouts, on their muscles or whatever they feel like is, a touch on the achy side that they might want to step up a bit. From personal perspective, not from company perspective. The repair is again, tricky wording on trying to keep it from stating medical claims.
It’s more geared towards, well, personal story, not business story. Personal story. I had a friend of mine, uh, her son has eczema and you know, she was telling me about the issues that she had been having with trying things that are supposed to work for Eczema that aren’t working. And, she wanted something that would work that was also a natural base, doesn’t like chemicals or anything like that. Something was vaccine injured unfortunately as an infant and ended up with dyspraxia from it. He’s got some sensitivities that she’s very aware of and you know, she’s very picky in terms of what she gives her son at this point. It is first like when before we ever left the hospital, you got two or three, heavy vaccine shots before he even left the hospital. They’re supposed to be spanned out over six months for an adult, 23 of them.
He got a lot of vaccinations very quickly that he should not have gotten. Anyway, she is talking to me about at night, sign it. I’d go ahead and look into what would be something, what works for his son. So looking at all the different, various natural things, does that vary, etc., I came up with formulations tried a couple of different things. We settled on one that seemed to have some results for her in a personal standpoint. And then, you know, we went ahead and move on to making, I personally took that formulation and said, okay, this is good formulation. This could be a good product for something for skin repair or whatever, you know. And then from business perspective, yeah, so you know, a good topical balm formulation and decided to go ahead and put it into products and let people, I didn’t choose how to use it, how they see fit.
James Brinkerhoff: So, you’ve got oil and you’ve got topical. What else?
Exciting Products To Watch Out For
Yeah. Cause if that machine works like it needs to, then we will be selling that. And it's basically a very scaled version of boutique artisanal type of solventless products. - Brad Dollins Click To Tweet
Brad Dollins: That’s all we have at the moment. It’s just there’s, we have ones that are the upcoming ones. I’m talking about some of those. So we have a two and one coming out on the massage and a lubrication.
James Brinkerhoff: Oh, cool.
Brad Dollins: They’re like, you know, a massage loop type thing. So that’ll be coming out around the beginning of the year. Also around the same time, we’re going to start having some solventless smokable products.
James Brinkerhoff: Wow! That’s what I like.
Brad Dollins: Yeah. We’re gonna be doing some live products and I’m pretty excited about that.
James Brinkerhoff: So you’re going to freeze it and you’re gonna flash freeze it right when you harvest it? And that’s what we, that’s what we do in Colorado. We flash freeze in less than like half an hour after it’s cut. Yeah. And then we make ice hash and then we mechanically separate it.
Brad Dollins: Yup. Yup. We’ll be doing that.
James Brinkerhoff: Sweet. That’s a great, that’s great man. That’s cool. That’s what I always ask people like, what’s gonna make you stand out? There’s thousands of people starting brands, hundreds of brands every day probably. And what’s gonna make you unique and what’s gonna make you stand out? And there’s not really many people doing that, what I call like an artisanal extract. Cause there’s really no way to scale that right now. And still keep the quality of terpene and extraction.
Brad Dollins: That’s one of the things that we’re working on. Initially it will be for just us. But I’ve got some ideas and some machines that need to be tested. If they work then I will be smiling quite big.
James Brinkerhoff: Like, because we’re talking about when you talk about a Colorado license for our THC facility, that, my family.
Brad Dollins: Yeah. Cause if that machine works like it needs to, then we will be selling that. And it’s basically a very scaled version of boutique artisanal type of solventless products.
James Brinkerhoff: I love it cause I’m always thinking about the masses and you know, I see when I go to the store, I see that kind of CBD. It’s like from stocks and stands and it’s not like the oils that you get from the flower and so I know that masses are out there. They’re like looking at all these, see everything says CBD on. And it’s just hard to kind of figure out where’s the medicine, what’s the real medicine, which one’s activated? Like which one is really has it’s gonna do something. So, that’s cool. This is the kind of medicine that works. And I’ve been a patient, I’ve been a grower and I’ve done, you know, like our artisanal style extractions and steam distillation, but I’m also a patient. I’ve got Hashimoto’s Hyperthyroid and I’ve got chronic inflammation.
The best, you know, people tried to tell me to eat it and put it on my skin and stuff. And I’ve used cannabis every single different which way, but the best effect for my kind of overall balance is the solventless presence and like vaping in the low temperatures. And for me it’s like, it’s amazing and I’m ready to rock. Like all day long. I’ll work 12 hour days if I have that medicine. It just keeps me, so I’m always, people are always asking me and I’m like, I’m sorry, you probably can’t get it in your neighborhood yet. You know? And come out to Colorado. Then I had people, I have students and clients that come out here and I show them, they’re like, oh my gosh, this is, we’ve been on the East Coast trying to just using whatever we got. I’m like, it’s a whole new world. Like once you wait in the next few years, like all this new stuff is coming out in these terpenoids and flavonoids and all this stuff working together, it’s just amazing.
Brad Dollins: Yeah. Yeah. The entourage effect is real. It wasn’t even like that long ago discovered for the most part, even the endocannabinoid system wasn’t that long ago. It was like ’92, I think. And right now that’s one of the things about Americans and the way that we’ve allowed only very certain cannabis studies to be done in the states, you know, over the years and such. So if you want to get like some real cannabis research papers and knowledge people need to look at Israel, actually. Yeah. Israel is going to have the most up to date and unbiased research papers. If you look at all the research papers coming out of the US over the last 20 years on it, the majority of them are all from a negative standpoint from the lobbyists.
Thoughts About Lobbyists’ Negative Standpoint
James Brinkerhoff: I’ll pay for my lobbyists. Oh yeah, I’ll pay for it.
Brad Dollins: Yeah. Like the fight against it is foolish, the amount of money that we spend against it is foolish. There’s a whole soapbox moment associated with that as well. You know, it gets very deep and entangled system of crap. There are no two ways around it. Now that I do see that changing federally in the next couple of years, I could see that changing federally within the next year, for that matter. I think it’s at a point now since, you know, more than half the country has at least medical, yeah. More than half the country now. That’s overwhelming.
James Brinkerhoff: Yeah. The momentum is just too strong. They can’t put the genie back in the bottle.
Brad Dollins: Well, people like money. Yeah. Specifically, the people who want lobbyists and stuff like money, and when they are now seeing what like states like Colorado have done, it’s like, man, the amount of money that it generated for Colorado as a state’s impressive, like the state’s really, really benefiting from it. I know, unfortunately for the, you know, original local people, real estate went up like crazy. That’s what I think states need to do a better job mitigating, in terms of if they can, so to speak, so, there’s not some high price, you know, increase of housing and then locals have issues.
Yeah. Everybody flocked to Colorado, the jobs and you know, for the cannabis industry, then there’s like the medical that are trying to get, try and get the medicine and yeah. Get to their kids, get into their family members, and then, man, this state is booming and it’s beautiful. Like all of our parts are pristine, money’s coming into the school systems. So, it’s just like, well, all sorts of stuff. Yeah. There’s tons of jobs here, it’s like kind of inevitable that the real estate’s gonna go up.
Brad Dollins: Yeah. But I think that it happened a little quickly for a lot of them. Cause I’ve, you know, I’ve got quite a few friends out in the area and they were, yeah, for a few of them they ended up on some hard times because of it. Where, like usually when they first moved out they’re like, you know, this was back in say like, and he was like, she’s out four or five, that one of my first friends moved out there and then real estate wasn’t that bad. And then, you know, he was struggling with finding a job. His degree was in like Parks and Recreation management. So like, you know, it’s not really, it’s a niche field that doesn’t pay great in first place. He didn’t, he wasn’t really making a killing for like, as soon as that cost of living went up, it was like, oh crap, rinse, like my landlord.
James Brinkerhoff: You better get into the cannabis industry.
Brad Dollins: Oh, he wants, he wants in the cannabis industry like crazy. He really does. He lives down in Colorado Springs. I’m going to see him at the end of the month here. He’s getting married.
James Brinkerhoff: Well, cool. Talk to me about, or just tell me, you know, my, a lot of my listeners are interested in getting into the industry, the hemp or the cannabis side. What do you, what do you, what kind of advice do you have, you know, what should they expect when they’re trying to get into the business?
Message For Those Venturing Into CBD-Hemp Space
Brad Dollins: Expect a lot of, the adversity, you have to be strong willed. The amount of shutdown that you’ll have left and right from things just trying to advertise and market is astoundingly frustrating.
Expect a lot of, the adversity, you have to be strong willed. The amount of shutdown that you'll have left and right from things just trying to advertise and market is astoundingly frustrating.- Brad Dollins Click To Tweet
I mean, it is frustrating, like just trying to get your products on, say something like, you know, Google shopping, cause you’ll see, you’ll find CBD products on Google shopping. Try to get your own products on it. Watch how hard it is. Yeah, it is incredibly hard to do. You can remove CBD from all of your labeling, all of your hashtags, et cetera, et cetera. Still up. Like there’s certain aspects that you have to, and that’s another frustrating thing is that, you know, you’ll see companies that are clearly, they seem to be very clearly mislabeling intentionally so that the products can be on there where I’ll say, you know, hemp seed oil, but it’ll still have a thousand milligram on it or something like that.
You know what I mean? And there’s just, there’s a lot of shadiness going on. I don’t like, you know, I don’t, I don’t want to do that for us, you know, so I call it ours. What it is, it’s a hemp flowers all on the soil. If you get our website and our product, you know, we have our lab results in there where you can look at our lab results, you can have say for our lab results on it. And we also have used a steep hill as well. I answered accredited labs and see what the cannabinoids are in there to be that they are. The THC, CBD, CBN, CBD, you know, all of the various cannabinoids, it doesn’t have quite old, but ours is full spectrum and it’s got money to you.
James Brinkerhoff: So, tell me where, tell everybody, where can we find your stuff? Where do we look for you? Where do we follow you on social media?
Brad Dollins: So you can find us at magufarm.com. And then we’re also in quite a few stores nationwide. We’re with a pretty big distributor. We got on only a few months after being, you know, being in business. Had some meetings and I showed him our stuff. They were a big fan of it to begin with. You know, you can smell our oil and tell that it’s made from flower, that it’s bit different from the other stuff. And, the fact that we are different, you know, we’re not at this split based, you know, oil which is a majority of companies. I’m not knocking him, you know, we’ll probably end up making this split oils, at least for other people, maybe even for like a sister brand of ourselves. Cause some people don’t want to, you know, to have color fill it, which ours does have color fill. Okay. For me personally, I find that to be one of the medical benefits that I like in what I did. For sure. You know, I find it too, I really want a full spectrum when I’m using it personally. So I, I keep that to the line of our brand currently for Magu’s skin just because I feel like that’s the most cool and natural, you know?
James Brinkerhoff: Yeah. I like it man. Can’t wait to try it. You have to, you guys will have to send me a bottle for testing and..
Brad Dollins: Yeah, absolutely!
James Brinkerhoff: And that’s cool. You know, that’s on the marketing thing. We’ve really kind of hacked the code there and we figured out how to build massive audiences on social media and not try to be a CBD brand. Then, really pull all the leads off of social and email and other channels where we can then show them our offer on channels that we own. So we’ve been able to acquire 500 customers in three days, 300 customers, you know, overnight for somebody else just by building these, you know, really delivering lots of content, valuable content, connecting with our audience, and then delivering up solutions, asking that they’d be interested in looking at some of that stuff.
And I think we’re finding now, as you know, we’ve been shoved products down our throat for the past 30 years and I think we’re seeing trends that people are, or they want to connect with real people and then, you know, the products is kind of like, it’s always the next step. It’s the next thing to talk about, you know, after the conversation and what are you going through or here’s a story about this child that had this and oh yeah, by the way, you know, they use full spectrum extracts. So that’s always been something that’s worked for us. And we get a lot of companies, you know, coming at us asking us, you know, how do you do it? How do you do it? And it’s a little bit counterintuitive. You don’t push your CBD out there. And I’ve been in the cannabis space for a long time, so I, you never really kind of wave your flag.
Right? But yeah, the network and the audience, the network effect and stuff and the education outreach and entertainment and news. The back end of it is like, they quite inquired to me, they asked me like, what’s the best products? I know you guys are interviewing all these people were the best products. So, you know, engaging an audience, you know, different ways of marketing. You know, there’s, there’s a lot of barriers. Banking, merchant processing accounts, um, you know, manufacturing, it’s logged tough. A lot of things in our industry that’s, you know, and so it’s, it’s, it’s kind of, it’s cool. There’s a barrier of entry. A lot of people don’t come in here and there’s guys you can see really quickly, there’s guys coming in with big briefcases full of money looking to cash in, looking to buy, acquire, build, sell off, all this kind of stuff.
And then put the majority is people with the passion like yourself to have a story. That’s really the majority of our industry now. We hear about you know, these big companies, Canopy and Aurora and Acreage and all these big companies making big moves and doing what Wall Street does. You know, we’re really pumping up their stocks in order to sell it all off, but those guys are the minority. The more and more people that I go across and my whole team, I’ve got a list of all this up, all the CBD brands in America and I’ve got a list of all the retail stores that open and just keep adding to it. And more and more it’s just guys like you and me who had an experience with this plant and a real passion and want to get out there and help people and change the way things are, you know, changed the way big Pharma has been selling us all these opioids and pills and one pill for this and then another pill for that. There’s another pill to deal with those side effects of that. And you know, and so, it’s really, it’s a passion movement. And so it’s been awesome to hear your story, how you’re doing things. You’re kinda, you’re really unique in the industry. You know, you’re the solventless. That’s what I kind of what I do. And the THC and the THC side, we grow with Korean natural farming, no fertilizers. We make all the inputs ourselves out of microbiology in the forest down by the river, we use fish and we’ve mixed fish with sugar and breaks it down into an amino acid. And so we make our own inputs there. We build the soil. It’s no till we’re not tilling the soil. It’s just growing like microbiome.
The whole soil is like one big living. And then we harvest the cannabis and we freeze it immediately. We cryo freeze it. And then we take zero parts per million water, reverse osmosis, distilled water. And we pull the resin and all the cannabinoids off with ice and that cold water. And then we sift that right with silkscreens and then we put it into a freezer overnight and vacuum freeze it. Then we pull it out and it looks like white sand. I mean it’s frozen and it’s like sand. And then we put that in, we pressed that into mechanical press from the guys that pure pressure.com yeah. So, that’s kind of how we do things. And I’ve been kind of in the organic growing and I had a a skincare and herbal business and I used to distill essential oils in northern California.
I spent a lot of time in Humboldt, so my whole growing up in the industry was around older hippies, Vietnam Vets, the guys that were really pioneered the industry for my teachers. And until I came out to Denver in 2009 and started one of the first legal licensed dispensary cultivation and distribution companies in the world. And we got our license and I found out about big business and I found out about retail and I’d been up in the mountains, you know, doing these big cultivation and processing projects with people up there in the medical side of things and getting into retail and big business and all the real estate stuff. That was like a big shock to me. So, I’m really, you know, I’m just really passionate about telling stories like yours, getting it out there to the world. To all my listeners, letting people know, like there is a lot of room in this industry. Don’t be scared of these big huge companies, people value other people and their stories and what they’re doing with their companies. So I think it’s really cool what you guys and me are doing. So, you guys can find it. What’s the website again?
Brad Dollins: magufarm.com. M A G U F A R M.
James Brinkerhoff: Cool. And any handles Facebook? Instagram, people should follow you?
Brad Dollins: Yeah, we’re on a Facebook, Instagram, Twitter, I believe Facebook is at magufarm.com. And then Twitter and Instagram. You can just Magu Farm and we come up pretty quickly.
James Brinkerhoff: Awesome. Well you’ve heard it and today has been a cool combo with Brad Dollins of Magu farm. Man, he’s got some cool products. You guys go check it out at his website and if you want the cheat sheet, the show notes, go ahead. Just look down below here. There’ll be a place where you can click download and I’ll give you all the cheat sheets, all the links that we talked about today. You can go and check out this guy’s products. They look pretty awesome and hopefully Brad, you’re going to send me a couple of bottles to check out and we can share that with our audience and hopefully get you some more.
Brad Dollins: I’d be more than happy to send you some stuff. Interesting stuff. Local smoke shops would probably be a decent place for someone to look for us if they want to try to find us locally.
James Brinkerhoff: In Colorado?
Brad Dollins: Yeah, like just any local smoke shop. Our distributor services are like 5,000 nationwide. So the odds of a local one having it or having access to it from there, you know, the distributor would probably be pretty high. And then we also we keystone it for local businesses and stuff like that ourselves. So.
James Brinkerhoff: Awesome! There you heard it guys, you can find Magu Farm at a smoke shop near you. This has been James Brinkerhoff, Jr. We’ve had an awesome time today on the Hemp Revolution Podcast and we will see you in the next episode.
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